Episode 6 companion · Season one
Are you buying — or being sold?
Persuasion is not automatically deception, but clear advertising, alternatives and the full price support an informed choice.
TAS · Tareq Abushawish · Version 1.0 · Reviewed
Core idea
Delay the decision, then ask whether the need still exists.
External references selected by TAS to explore tool and episode themes. Listing them does not identify them as the scripts’ original sources or imply publisher endorsement. Suggested exercises are prepared by TAS; each publisher determines its reference’s reuse terms.
- Module 6: Representation in Media and Information ↗UNESCO · 2021
Start with representation and the power of images, then analyse a professional or social post without assuming knowledge of its author’s life beyond the post.
- Module 10: Advertising and Media and Information Literacy ↗UNESCO · 2021
Read the advertising revenue and targeting sections, then identify the advertiser, claim, evidence and interest in an example of your choice.
Try this after the episode
Analyse one advertisement: what is offered, what is claimed, what evidence is shown and what creates urgency? Write your actual need before seeing the ad, then compare it with the reason to buy that the ad suggests.
Open the practical tool